Exclusive Digital Marketing Training from Experts
Digital Marketing includes SEO and Social Media Marketing Training
- Complete Online Training Program
- 200 Hrs
- Learn from Expert Trainer
- Fully Live Training
- Flexible Batch Timing
We are the best Software Training Institute in Pune. We provide digital marketing training for freshers as well as for working professionals. Our experts teach knowledge about the digital marketing which is grooming field now a days. We consult our students for career opportunities and support for long time.
This course is designed to become efficient Digital Marketer to see yourself as one of the best professional Digital Marketer in the Digital Marketing industry. Also develop your skills in SEO(Search Engine Optimization) and Social Media Marketing for the applications.
Before going to Digital Marketing, let’s first understand
What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Types of Digital Marketing?
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
This course will,
- Help you to learn what is digital marketing
- How to do SEO for project
- Help you to learn what is all the modules designed for digital marketing
- Help you to learn SMM Concepts in Digital Marketing which is necessary for best digital marketer
- Help you to build your own project
We are eager to see you on desired position by learning and implementing this skills.
Wish you all the best for your career!!!
Syllabus of Digital Marketing
Module 1
Introduction to Digital Marketing
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Discuss the recent trends and current scenario of the industry
- How digital marketing has been a tool of success for companies?
- How to use digital marketing to increase sales
- How to conduct a competitive analysis?
- Case studies on digital marketing strategies
====================================================
Module 2
Content Marketing & Strategy
- What is Keywords?
- Types of Keywords?
- What is Content Marketing?
- Use case of Content Marketing
- Setting Content Marketing Goals
- Audience Research & Persona’s
- Content Strategy Development
- Content Creations (Blog, Articles)
- How AI technology used in content creation?
- Tools for Keyword analysis & Content Management
====================================================
Module 3
Search Engine Optimization
- Introduction to Search Engine Optimization
- How does the Search Engine work
- On-page SEO – concepts like content research, meta tags
- Off-page SEO – link building
- Keyword Research
- Factors affecting the rank of a webpage
- Competition Analysis
- Keyword Research & Keyword Optimization Keyword density analysis
- Title / description / keyword / other Meta tags Content Development Check
- Brief Competition Review Tags- H1, H2, H3
- Anchor Text
- Image Optimization
- Use of Robot.txt Sitemap
- Canonical Tag
====================================================
Module 4
Social Media Optimization
- What is Social Media Marketing?
- Evolution and Importance of Social Media
- Current Trends in Social Media
- Social Media Strategy Development
- Facebook Marketing
- LinkedIn Marketing
- YouTube Marketing
- Twitter Marketing
- Social Media Analytics and Reporting
====================================================
Module 5
Email Marketing
- Introduction to Email Marketing
- Building an email campaign
- Creating effective email campaigns
- Email automation and segmentation
- Email marketing metrics and analysis
====================================================
Module 6
Paid Marketing
- Facebook Paid
- LinkedIn Paid
- YouTube Paid
- Google AdWords
====================================================
Module 7
Website Planning & Landing page creation
- Understanding the functionality of WordPress
- How to develop a website
- How to incorporate different design elements into your website
- How to add content
- Install and Activate plugins
- The functionality of different plugins
====================================================
Module 8
Web Analytics
- Google Analytics
- Concepts of bounce rate, page view, session time
- How to optimally use Google Analytics
- Behaviour, and acquisition reports
====================================================
Module 9
AI technology in Digital Marketing
- Introduction to ChatGPT
- Importance of ChatGPT
- Use cases of ChatGPT
- Content creation through ChatGPT
====================================================
You will get certification after successful course completion.
Live Interactive Sessions will take you to the industry based learning and activities fulfill the need of Industry.
- Hands-on project knowledge
- Notes provided by expert trainer
- There are career opportunities available like Digital Marketing Executive, Digital Marketing Officer, Social Media Experts and Project Engineer etc.
- Focus on basic concepts of Digital Marketing makes you professional Digital Marketer.
- A beginner also go for this training and explore may opportunities
Good Experience about learning Digital Marketing. I understand the course easily which I have taken. The batch timings were flexible. The professor and staff are very helpful and co-operative. Would recommend to join this institute if you want to gain knowledge in Digital Marketing.
Digital Marketing training was great. Teaching faculty is very nice to give practical with each and every concept. I was not having a single knowledge about coding but that after joining Puneri Pattern, I got great knowledge about digital marketing and now able to writing codes by own way. I refer to all if you want to practically grow your knowledge then 100% join to Puneri Pattern. Thank you giving me training. Also service very nice provided and friendly nature of all faculty.
Students who are looking for job after completion of the course
- Should be Graduate / Diploma ,ME, BE, M Tech. with Min 50% Passing Criteria
- Qualifications Include: BE/ME/MTech(ALL BRANCHES), BCA/MCA,BCS/MCS,BSC ,PG
- No coding background necessary.
- Knowledge of Social Media is preferred.
- Anyone who wants boost knowledge and switch the job.
- Anyone who is having Laptop/ Computer.
- Basic knowledge of English is mandatory.
- This course is for freshers, working professionals and business owner.
Kindly scroll down to see FAQs.
- + About
-
This course is designed to become efficient Digital Marketer to see yourself as one of the best professional Digital Marketer in the Digital Marketing industry. Also develop your skills in SEO(Search Engine Optimization) and Social Media Marketing for the applications.
Before going to Digital Marketing, let’s first understandWhat is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Types of Digital Marketing?
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
This course will,
- Help you to learn what is digital marketing
- How to do SEO for project
- Help you to learn what is all the modules designed for digital marketing
- Help you to learn SMM Concepts in Digital Marketing which is necessary for best digital marketer
- Help you to build your own project
We are eager to see you on desired position by learning and implementing this skills.
Wish you all the best for your career!!!
- + Syllabus
-
Syllabus of Digital Marketing
Module 1
Introduction to Digital Marketing
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Discuss the recent trends and current scenario of the industry
- How digital marketing has been a tool of success for companies?
- How to use digital marketing to increase sales
- How to conduct a competitive analysis?
- Case studies on digital marketing strategies
====================================================
Module 2
Content Marketing & Strategy
- What is Keywords?
- Types of Keywords?
- What is Content Marketing?
- Use case of Content Marketing
- Setting Content Marketing Goals
- Audience Research & Persona’s
- Content Strategy Development
- Content Creations (Blog, Articles)
- How AI technology used in content creation?
- Tools for Keyword analysis & Content Management
====================================================
Module 3
Search Engine Optimization
- Introduction to Search Engine Optimization
- How does the Search Engine work
- On-page SEO – concepts like content research, meta tags
- Off-page SEO – link building
- Keyword Research
- Factors affecting the rank of a webpage
- Competition Analysis
- Keyword Research & Keyword Optimization Keyword density analysis
- Title / description / keyword / other Meta tags Content Development Check
- Brief Competition Review Tags- H1, H2, H3
- Anchor Text
- Image Optimization
- Use of Robot.txt Sitemap
- Canonical Tag
====================================================
Module 4
Social Media Optimization
- What is Social Media Marketing?
- Evolution and Importance of Social Media
- Current Trends in Social Media
- Social Media Strategy Development
- Facebook Marketing
- LinkedIn Marketing
- YouTube Marketing
- Twitter Marketing
- Social Media Analytics and Reporting
====================================================
Module 5
Email Marketing
- Introduction to Email Marketing
- Building an email campaign
- Creating effective email campaigns
- Email automation and segmentation
- Email marketing metrics and analysis
====================================================
Module 6
Paid Marketing
- Facebook Paid
- LinkedIn Paid
- YouTube Paid
- Google AdWords
====================================================
Module 7
Website Planning & Landing page creation
- Understanding the functionality of WordPress
- How to develop a website
- How to incorporate different design elements into your website
- How to add content
- Install and Activate plugins
- The functionality of different plugins
====================================================
Module 8
Web Analytics
- Google Analytics
- Concepts of bounce rate, page view, session time
- How to optimally use Google Analytics
- Behaviour, and acquisition reports
====================================================
Module 9
AI technology in Digital Marketing
- Introduction to ChatGPT
- Importance of ChatGPT
- Use cases of ChatGPT
- Content creation through ChatGPT
====================================================
- + Customize this course
-
- + Certification
-
You will get certification after successful course completion.
- + Benefits
-
Live Interactive Sessions will take you to the industry based learning and activities fulfill the need of Industry.
- Hands-on project knowledge
- Notes provided by expert trainer
- There are career opportunities available like Digital Marketing Executive, Digital Marketing Officer, Social Media Experts and Project Engineer etc.
- Focus on basic concepts of Digital Marketing makes you professional Digital Marketer.
- A beginner also go for this training and explore may opportunities
- + People says about this
-
Good Experience about learning Digital Marketing. I understand the course easily which I have taken. The batch timings were flexible. The professor and staff are very helpful and co-operative. Would recommend to join this institute if you want to gain knowledge in Digital Marketing.
Digital Marketing training was great. Teaching faculty is very nice to give practical with each and every concept. I was not having a single knowledge about coding but that after joining Puneri Pattern, I got great knowledge about digital marketing and now able to writing codes by own way. I refer to all if you want to practically grow your knowledge then 100% join to Puneri Pattern. Thank you giving me training. Also service very nice provided and friendly nature of all faculty.
- + Are you eligible?
-
Students who are looking for job after completion of the course
- Should be Graduate / Diploma ,ME, BE, M Tech. with Min 50% Passing Criteria
- Qualifications Include: BE/ME/MTech(ALL BRANCHES), BCA/MCA,BCS/MCS,BSC ,PG
- No coding background necessary.
- Knowledge of Social Media is preferred.
- Anyone who wants boost knowledge and switch the job.
- Anyone who is having Laptop/ Computer.
- Basic knowledge of English is mandatory.
- This course is for freshers, working professionals and business owner.
- + FAQs
-
Kindly scroll down to see FAQs.
Quick Inquiry
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